They don’t have written goals! Drawing up business goals is one of the first steps you need to take. Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it’s a fact. There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don’t have concrete objectives? You need a clear vision and target to aim for. You can’t possibly determine what marketing or how much marketing you need if you don’t know what you are aiming for.

A network marketing business plan is a vital, but often overlooked, ingredient for success. However, do not be like those who have a short term attitude. They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don’t get immediate results are worse than doing nothing at all. How so? Because at least when you do nothing, it doesn’t cost you any money. Pulling the plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take the action. So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!