The point in the distance that you need to focus on is the need your audience has and the solution you have that will fill it. A business plan will be a blueprint for your success and allow you to grow in the right direction and to meet the ambitious goals that you set for yourself. It requires you to understand your audience – who they are, what they need and what concerns stand in the way of them choosing your solution. Its way too easy for us to focus on details, namely, on the latest traffic building tips or tools, the latest bells and whistles we can add to our site. Details are usually driven by facts, and facts are something we feel we can learn and control. Understanding the people who make up our pool of potential customers is a lot scarier. It requires us to step outside ourselves into the hearts and minds of other people.

Business plan financial projections seem daunting because they are so uncertain. Given the choice between dealing with predictable facts and details, or dealing with unpredictable human nature, most of us will jump at dealing with facts any time. But that just gets us stuck staring at our own feet as our feet inexplicably slip off the track. The only way to stay on track is by looking toward your ultimate goal: you helping people solve some problem in return for them repaying you fairly for the time and effort you put into it.